Happy customers, but hardly any Google reviews.

You do good work, and customers tell you so at the door. Then they get on with their day, and the Google reviews for your HVAC shop never come. That gap shows up right when a homeowner is choosing who to call.

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Five yellow stars in a row, the kind of rating happy customers rarely stop to leave — Photo by Towfiqu barbhuiya on Unsplash

Sound familiar?

The customer thanked you on the way out. No review ever showed up.
You mean to ask for a review, then the next call comes in and it slips your mind.
A newer shop across town has more reviews than you, and you've been at this for years.
The only review you got this month came from the one unhappy customer.

What it costs you

When someone compares shops, a short list of reviews is easy to skip past. They may pick the shop that looks busier, even when yours does better work.

Your best customers stay invisible. The people who love your work never show up where new customers are looking.

A single bad review carries more weight when it sits next to only a few good ones.

Nobody can promise where you'll show up in search, and more reviews won't settle that on their own. But a thin review count is a cost you can see, and you're paying it already.

Why it keeps happening

Asking feels awkward. A tech who just spent an hour in an attic would rather pack up than ask for a favor.

The moment passes. By the time anyone thinks to ask, the customer has moved on, and so have you.

Leaving a review takes effort. If customers have to hunt for where to leave one, they put it off and forget.

And nobody owns it. Without someone whose job it is, asking only happens on good days.

Who you'll talk to

Kevin Kirchner smiling, in black glasses, a black cap and a green plaid shirt — Kevin Kirchner

I'm Kevin Kirchner. On the call, I'll ask how and when your shop asks for reviews now, if it does at all.

This is the kind of chore that can now be taken off your crew's hands. How it would work depends on your shop.

Questions

Can you get my shop to the top of Google?

No. Nobody can honestly promise where you'll rank, so be careful with anyone who does. What you control is whether every customer gets asked.

Do reviews really matter for an HVAC shop?

They're one of the things people see before they ever call you. They won't fix a slow season by themselves, but a thin count makes it harder for new customers to pick you.

What exactly do you build?

It depends on how you work today; we figure that out on the call.